Performance Ads, Produced Thoughtfully.
A Different Kind of Advertising
Short-form videos, typically under 60 seconds, created to grab attention and drive action across digital campaigns.
Unlike traditional brand or ad films that focus more on storytelling and brand perception, performance ads are faster, sharper and more action-oriented, built around strong hooks, clear messaging and compelling CTAs.
The idea is to create multiple engaging creatives that can be tested, refreshed and scaled while maintaining strong production quality.
Our Approach to Performance Ads
We’re filmmakers first.
We combine creative thinking with hands-on production knowledge, so ideas are written to be fresh, visually strong and practical to produce within the available budget.
Our production-first approach means we know what works on paper and what translates effectively on screen.
From a simple setup with one actor to a larger production, every creative decision is made keeping quality, speed and production efficiency in mind.
How We Approach Each Production
Discovery Call
We understand your brand, objective, audience and requirements.
Scripts & Concepts
We develop multiple scripts designed around your brief and budget.
Pre-Production
Casting, locations, styling, crew and shoot planning.
Shoot Day
We bring the approved concepts to life in a single, efficiently planned shoot day.
Post-Production
Editing, graphics, music, sound and finishing as required.
Delivery
Final campaign-ready videos delivered in the required formats.
How This Works in Practice
Case Study #1
Brief: Create enough social-first content to keep the brand’s channels active for the next 2–3 months.
What We Did: Using multiple therapists, setups, costumes and locations, we created 50+ varied content pieces across horizontal and vertical formats in a 3-day shoot.
Production: Approx. ₹2L per shoot day. Therapists and locations were provided by the brand, while the shooting crew, make-up, direction and post-production teams were managed by SB Films.
Turnaround: 3 Days Pre-Production · 3 Days Shoot · 10 Days Post
Case Study #2
Brief: Create 8 content pieces that explain the app, its features and use cases in a simple, engaging format.
What We Did: We planned 8 distinct videos featuring 4 characters, using different conversations and situations within a living-room setup. Everything was planned and produced within a single shoot day, while keeping enough visual and narrative variety across the content.
Production: Approx. ₹3L for the complete end-to-end production.
Turnaround: 5 Days Pre-Production · 1 Day Shoot · 5 Days Post
Projects Start at ₹2.5 Lakhs*
Up to 7 videos | Between 30 - 60 sec each
Typically Included
- Writing & Script Development
- Pre-Production & Planning
- Storyboarding
- Direction Team
- 1 Shoot Day (10 hours)
- Shooting & Production Crew
- High Quality Camera, Lights & Sound
- Hair & Makeup
- Casting for 1–3 Actors / Models
- Editing
- Stock Music
- Colour Correction
- Horizontal & Vertical Adaptations
Available as Add-Ons
- Shooting Location
- Motion Graphics & Typography
- Professional / Specialised Voiceover
- Costume Stylist
- Production Design & Prop Styling
- Advanced Colour Grading
- Still Photography / Photoshoot
Browse Our Location Library
Click the icon to explore our shooting location library. Based on your creative and production requirements, we can shortlist suitable options or source additional locations if needed.
Shooting locations are charged additionally, with costs varying based on the location selected and the requirements of the project. The final cost is confirmed once a location is shortlisted.
More With Every Production, At No Extra Cost
Digital Usage
Use the final videos across digital platforms without recurring usage fees.
Raw Footage Access
Get access to the usable footage from the shoot for future edits and adaptations.
Multiple Adaptations
Get your videos adapted into different formats/ratios for different digital placements.
Planning Your Next Batch of Performance Ads?
Whether you need a fresh batch of creatives or want to build a consistent pipeline of performance videos, we’d love to hear what you’re planning.
Call NowWhatsapp NowTypically, we create 5–7 performance videos in one engagement, depending on the concepts and production requirements.
Yes. We can take your brief and develop concepts and scripts from scratch, keeping your brand, objective and budget in mind.
We typically plan for 2–3 actors across the videos. If the concepts require additional actors, the commercials may increase accordingly.
Typically, 1-2 weeks from concept approval to final delivery, depending on the scope and feedback timelines.
Yes, wherever possible. We plan the concepts and production efficiently to capture multiple videos within a single shoot day.
We typically work with indoor setups such as homes, offices or studios. If the concepts require specific or multiple locations, the budget may increase accordingly.
*Terms & Conditions
1. Starting Price
Performance ad projects start at ₹2.5 lakh + applicable taxes. The pricing displayed on this page is indicative and may vary depending on the final creative, number of videos, actors, locations, equipment and overall production requirements.
2. Deliverables
The starting scope typically covers up to 7 videos of up to 60 seconds each. Final deliverables, formats, durations and adaptations will be confirmed before commencement of the project.
3. What’s Included
The standard scope may include writing & script development, pre-production, storyboarding, direction, production crew, camera & lighting equipment, hair & makeup, 1–3 actors/models, editing, stock music and colour correction, subject to the requirements of the approved concepts.
4. Additional Requirements
Shooting locations, additional/specialised actors, costume styling, production design, prop styling, motion graphics, typography, professional voiceovers, advanced colour grading, photography, specialised equipment and other requirements outside the agreed scope will be charged additionally.
5. Locations & Casting
Location and talent costs vary depending on the final selection and project requirements. Any location or talent shown on the website is indicative of available options and is subject to availability at the time of booking.
6. Timelines
Typical timelines are approximately 1–2 weeks, depending on the scope. Timelines begin after concepts, commercials and other production requirements are approved. Delays in feedback, approvals or materials from the Client may affect delivery timelines.
7. Revisions & Changes
Two rounds of reasonable revisions are included unless agreed otherwise. Major changes to approved scripts, concepts, casting or production requirements may involve additional costs and revised timelines.
8. Usage Rights
Final approved videos may be used by the Client across their digital and social media channels without an additional usage fee from SB Films, unless otherwise agreed. Third-party assets, music, talent or other licensed material may remain subject to their respective licensing terms.
9. Raw Footage
Raw footage from the production can be shared with the Client upon request. Third-party licensed assets, music, project files and other materials that cannot legally be transferred are excluded.
10. Performance Disclaimer
While the videos are created keeping performance advertising formats and best practices in mind, SB Films does not guarantee specific advertising results, including views, clicks, leads, conversions, ROAS or sales. Media buying, campaign management and ad spends are not included unless specifically agreed upon.
11. Payments & Confirmation
A project is considered confirmed only after written approval of the final scope, commercials and payment terms. Applicable taxes will be charged additionally.
12. Portfolio Usage
SB Films may showcase completed work as part of its portfolio, website and social media unless confidentiality or usage restrictions are agreed upon in writing before the project begins.
Final scope, commercials, timelines and deliverables will always be confirmed in writing before production.